Tamara Ernst began her adventure at VisitBrabant 10 years ago. In those years, she saw the influencer marketing business grow into a mature branch. Tamara believes tailor-made collaborations ensure the best and most authentic content, which VisitBrabant also incorporates into their own content. Influencer marketing is therefore an integral part of their strategy. As the person in charge of communications, PR and content strategy, she focuses on sustainable collaborations with content creators to create the most valuable partnerships and ambassadorships.

Audrey Denkelaar is PR manager and spokesperson at Corendon. She regularly organises press trips and is therefore highly experienced in reviewing high-quality content in any form. Her focus is to build and maintain a positive and strong reputation for the brand, both in the media and with consumers. This is done partly through storytelling that aligns with Corendon's brand values.

Isabel Mosk is a tourism strategist with more than 15 years of experience. She has worked for more than 50 destinations worldwide and translates complex tourism and marketing issues into creative concepts and storytelling. As founder of Sherpa's Stories, she combines her passion for travel with future-proof strategies. Isabel is a sought-after speaker at (inter)national conferences.

Hanita van der Meer is blessed with a creative mind and loves to inspire people to be the best they can be. She is a motivator to ‘spread the word’ through authentic people and channels. Hanita knows how to convince people and is well organised and detailed with a positive approach. She is currently responsible for communications at ANVR with years of experience in the travel industry.