Isabel Mosk is a tourism strategist with more than 15 years of experience. She has worked for more than 50 destinations worldwide and translates complex tourism and marketing issues into creative concepts and storytelling. As founder of Sherpa's Stories, she combines her passion for travel with future-proof strategies. Isabel is a sought-after speaker at (inter)national conferences.

Manon Prins has been working at Sunny Cars for over three years as a Brand & Content Marketer. With her passion for travel and discovering new places, a rental car is a must for her on any holiday — it takes her to the most beautiful and often undiscovered spots. She loves sharing these experiences as a freelance travel blogger, and with her love for writing, she regularly contributes to a Dutch blogging platform.

Originally from Germany and living in Friesland for twelve years, Enno works at Merk Fryslân, the destination marketing organization for the province of Friesland. As Senior Marketer, he collaborates with tour operators and travel providers to promote Friesland as a sustainable travel destination. With a passion for authentic storytelling and meaningful travel, he is committed to strengthening the connection between people and their surroundings.

Simone is jointly responsible for marketing and communications at ANVR, the trade association for travel companies. In this role, she works daily to increase ANVR’s brand awareness and to reach both ANVR members and travelers through various channels. With a passion for travel, reviewing inspiring travel content is a wonderful part of her work in an industry that never stands still!